Natural additives – relaunch of a division

High-quality products need a high-quality appearance. At the Food Ingredients Europe trade fair, proFagus presented the relaunch of its division for industrial products Natural Additives with smoke flavours as a flagship product to the public. With the production of a suitable image film, the support in the form of a PR campaign, the creation of brochures and data sheets as well as the conception of the exhibition stand, PAC has provided Pure Smoke Flavourings with the necessary attention.

About proFagus: proFagus is the only German manufacturer to produce charcoal from beech wood using the retort process. Nationwide consumers rely on the high-quality branded products. With its Natural Additives division, proFagus also offers smoke flavours, acetic acids and carbon semolina as products specifically for industry.

PAC was responsible for film production, trade fair conception, print design and PR campaign.