BRAND
STRATEGY

BRANDSTRATEGY

  • PACKAGING DESIGN
  • POS-MARKETING
  • PHOTOGRAPHY & FILM
  • ADVERTISING & PR
  • TRADE SHOWS & EVENTS
  • WEB & SOCIAL MEDIA

MAKE THE BRAND EXPERIANCEABLE

proFagus, with its high-quality charcoal grill charcoal products, stands for the best quality from German production. Important cornerstone: The jointly developed and sustainably implemented cross-media brand management. We accompany the Customer

PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974

VERPACKUNG & POINT OF SALE

First impressions count. That’s why proFagus speaks a clear language with its products: uniform appearance, appealing design, all information at a glance. ProFagus is not to be overlooked – and is supported at the point of sale with matching elements and easy-to-carry gimmicks such as the Barbecue Primer.

PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974

BRAND AMBASSADOR NELSON MÜLLER

Star chef and TV presenter Nelson Müller embodies the claim proFagus places on itself: Reliability combined with a high awareness of quality, sustainability and enjoyment. We have convincingly portrayed and recorded this common foundation: With lots of fun, delicious dishes and an eye for detail.

PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974

IMAGEFILM

Storyboard, Screenplay, Director, Director, Camera, Post Production

SUSTAINABILITY AS A PREMISE

SALESFOLDER

Emphasize the strengths and demonstrate the advantages: We support communication with retailers with meaningful sales folders. POS measures and benefits are combined here with all the data for ordering – attractively and modernly designed.

PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974

TRADE SHOWS & EVENTS

At the relevant trade and industrial fairs, we support proFagus with convincing stand concepts, customized image films and an attractive supporting programme.

PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974

WEB & SOCIAL MEDIA

Barbecueing is lifestyle and a topic for many people on the net. That’s why proFagus has an open ear for the web community and maintains direct contact with consumers – from the grill tip and recipe database to product information, everything is received by those who are really interested.

PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974

GRILL RECIPES

Refined ideas for direct barbecue enjoyment: With staged delicacies we whet your appetite and show in photography and film how The Summer Hit and Grillis by proFagus are used correctly.

PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974
PAC Werbeagentur – Vellmar/Kassel – Marketing, Kommunikation & Kreation – Full Service seit 1974