FIRMA is a world known industrial partner specializing in design, manufacture and assembly of concrete block systems. The engineering company based in Emden (Northern Friesland) produces quality machines made in Germany – for 300 customers in 35 countries.
For the new website PAC created image shots that emphasize German engineering with attention to detail which gives the viewer an immersive sense of experience. The consciously staged industrial look focuses on the harmony between man and machine.
PAC took over conception, storyboarding, photography, content, web design and programming.