It means something different to everyone – but it has a meaing for anyone.
It’s exciting, facetted, it makes you curious, produces clarity or raises questions, it leaves you astonished, it’s quiet or loud. It seeks your attention and connects people. Anywhere in the world.
Communication is a primal urge to us humans. We want our message to be tangible with all our senses, seeable, feelable, perceptable. So that they arrive with the highest impact.
To touch, to move, to create a moment of wow, to leave a trace.
Something that remains.