Making a location come alive in times of Corona – that was the task of our moving image team in this project with our client Technoform. The successful family business with 40 locations and around 250 employees relocated the main Technoform Bautec Kunststoffe plant directly to Kassel in 2019. This new and innovative location should not be denied to the international employees. To make this a reality, our moving image specialists shot a virtual tour of the entire factory.
The various areas, meeting rooms, production halls and work cubes were shown just like a real tour of the site – but not only that. A personal welcome, explanations and narrations by various employees of the respective areas and presentations brought the virtual tour to life. This digital experience was a complete success and shows how much moving image communication can achieve when it comes to emotions, personality and proximity.
As in 2020, the same will be true in 2021: Those who creatively and flexibly adapt to changes and think out of the box will get ahead and thus discover numerous new opportunities. Getting to know and visiting your company in person is not possible at the moment? Use innovative formats to show your customers and prospective colleagues who you are and what is important to you.
Show that your company is moving with the times.
P.S.: We can do more than just video: Technoform also entrusted us with the design and content creation of their recruiting magazine. This year, instead of presenting fresh from the printer at the company contact fair at the University of Kassel, Technoform showed virtually what the company has to offer. Here you can take a look at the digital recruiting magazine.