Also at the 13th edition, B. Braun employees on five continents were eagerly awaiting the GMS live broadcast date. Via webcast, the Hospital Care division informs its marketing and sales staff in all parts of the world about new products and strategies, company figures and goals at the same time. In the style of a 30 to 60-minute television magazine, international success stories, reports, interviews and studio contributions alternate. The company honored the format with the B. Braun Innovation Award.
About B. Braun: The traditional Melsungen-based company has been developing, producing and selling medical products and services for 175 years. With a wide range of products, high quality and enormous innovative power, B.Braun is one of the leading suppliers of the healthcare market worldwide.
PAC was responsible for script, direction, production and post-production.