Launch of the Feedlife nutrition website kicks off the campaign.
With the international Feedlife campaign, B. Braun draws attention to the topic of nutrition for cancer patients and supports those affected. At the same time, it is the first global B2C campaign of the healthcare company that is primarily aimed at the target group of patients.
We are proud to have been involved in this important topic. Creatively and in terms of content, we were involved from the very first idea. From concept to customer experience journey, from shooting to website layout and from online content to print.
Nutrition is an important topic, not only for sports enthusiasts. It plays a major role in the health and well-being of all people. If we get sick, it is important to get well again quickly. In order for our body to have the strength to do this, it should be supplied with the right nutrients.
This is not a problem with a slight cold, but when cancer is diagnosed, nutrition quickly becomes a secondary matter. The lives of patients and their families are turned upside down. The danger of malnutrition is often overlooked or underestimated. But about half of all cancer patients are affected by malnutrition during the course of therapy.
This makes it all the more important to raise awareness of the issue with the campaign. In close cooperation with the client, we created all the content for the campaign.
In autumn, the time had come: the website for patients went online. It forms the core of the entire international campaign and serves as a template for all national B. Braun domains worldwide.
The three subpages Know better, Feel better and Eat better are filled with information, tips on dealing with side effects, small fitness exercises and recipes.
A social media strategy coordinated with the website, SEA measures, print materials and other content for healthcare professionals round off the campaign.
Curious about the result? Click here for the Feedlife website.
Click here for more website projects made by PAC.