Healthcare Marketing – Main thing health.

Health is the most important thing. We think so too. For decades, sound healthcare marketing has been a matter of the heart for us, quickening our pulse and increasing our brain activity. 

Healthcare professionals or patients, medical technology, pharmaceutical products or services for the second healthcare market – it feels good to create content about topics that contribute to good medical care and a higher quality of life.

For products, solutions and health ideas to make an impact in the world, the communication about them must also be powerful. That’s what drives and inspires us when we create our healthcare campaigns. 

What can we do for you?

Martin A. Jünger

Managing Director

Healthcare Portfolio

strategy

Positioning • Customer Journey • Key Messaging • Workshop

Campaigns

Launch and relaunch campaign • Awareness campaign • Employer branding

Digital Marketing

SEO • SEA • Web design • App • Social media

Film

Image film • Webcast • Handling video • Product film

Photography

Still life • Handling • Table top • Image • People • Product photography

Classic HCP and Patient Communication

Advertisement • Leaflet • Guidebook • Instruction for use • Podcast

Trade fairs & events / conferences

Booth concept and design digital & real • Livestream

Strategy

Those who want to position or reposition their company in the healthcare market often benefit from a view, that assesses the coordinates from the outside with a little distance.

We navigate the location, take you on a journey to the touch points with your customers and find narratives that tell what your company stands for.

Positioning. Customer Journey. Key messaging. Customer Experience. Workshop. We are at your side.

Campaigns

New medical product? Proven therapy with new benefits? Occupy topics or raise awareness? Attract and retain healthcare staff? Challenge us for your launch, relaunch, awareness or employer branding campaign.

Together we develop the communication strategy and create content with added value, target group specific – multichannel.

Digital Marketing

In the healthcare market, digital channels have long been established as a tool for increasing sales, opening new sales channels, generating new customers, launching topics, reputation management and effective image work.

We support you in all aspects of digital marketing with search engine optimization (SEO) and search engine advertising campaigns (SEA), web and online shop design or even the development of an app for patients or employees.

Social media in particular is an integral part of contemporary healthcare marketing strategies. Depending on the channel and strategy, social media channels are suitable for attracting trainees and employees at a relatively low investment, offering valuable content for patients, integrating influencers, and proving oneself as a knowledgeable partner in healthcare issues.

Community management and content creation are usually difficult to cover with in-house resources. We are happy to support you.

Strategically strong content. Target-group-specific digital touchpoints. More leads. More conversions.  More followers. Less stress for your marketing team.

Special: 3D

Whether rendering or import for print, web and online store, augmented reality, animation, game or app – 3D-Art achieves amazing effects and also makes a lot possible in healthcare communication.

YouTube

Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren

Video laden

Film

In healthcare, trustworthiness and expertise are the most valuable resources. Film is an ideal medium to demonstrate both.

Would you like to introduce yourself as a partner in the healthcare sector? Demonstrate the use of a new product? Explain a service to your customers? Send out a tone from the top for your employees? Provide insights into your production processes?

Image film with a strong narrative. Reportage. Interview with key opinion leaders. Product and handling video. Explanatory film. Animations. We move with moving images.

Special: Corporate Webcast

Content management par excellence. Do you want to present complex content to your customers or employees in a charming way? Explain strategies? Present new products or solutions? Let key opinion leaders or patients have their say?

Webcasts offer you an ideal forum and great opportunities to package your messages in genres that appeal to your target groups. Explanatory film, interview, mini reporting, all together in magazine format … We take care of the entire process: from storyboard to streaming.

Photography

Images are a powerful tool – especially in healthcare communication. Without a single word, they tell of crucial values such as expertise, empathy, innovation, hygiene, reliability, and trust.

We create medical product photos, still-lifes, people or handling pictures as well as photo reportages and develop individual photography style guides for your company.

Classic HCP and Patient Communication

People are steadily gaining in lifespan and this positive demographic trend is increasing the need for solutions in the primary and secondary healthcare markets.

At the same time, each individual is taking on more and more responsibility and showing a strong interest in his or her own health. Communication with the (more competent) patient is therefore an increasingly important marketing tool.

Empathy and understanding play a key role here, as do positivity, clarity, and credibility.

Healthcare professionals (HCP) are a demanding target group. Involved in a mostly time-intensive, highly demanding workday with a high level of responsibility, messages must be formulated in a way that is both concise and well-founded.

We develop and/or create the content for your HCP and patient communications and extend your messages in the most appropriate media.

Patient guide. Product brochure. Instructions for use. Advertisement. POS communication. White paper. Magazine. Professional information. Patient empowerment or awareness. We address your target groups with a sense for the appropriate tone.

Have you ever thought about a podcast? Corporate podcasts have become a top medium and have a solid place in healthcare marketing. Whether consumable while jogging or on the way to work, they also fit into turbulent realities of life.

Trade Fairs & Events / ConferenCes

For many physicians, trade fairs, symposia and conferences are an integral part of their calendar.

Since the Corona pandemic at the latest, knowledge updates with international key opinion leaders and luminaries, exchanges with colleagues and insights into innovative technologies have also become established in digital formats.

We offer communication concepts for both classic face-to-face events and digital events or everything combined in a hybrid format.

Kontaktieren Sie uns: