Projekte aus dem Online Marketing als Mockups auf Desktop, Tablet und Smartphone

Online Marketing – Digital Experience

SEO and SEA, social media campaigns, web design with an experiential character, virtual events, showrooms or e-commerce marketing are relevant topics for your communication? Then you’ve come to the right place. With tailor-made content and our expertise, you can reach your customers wherever they are. B2B and B2C, in web and app, online and mobile, informative, interactive and digital.

As a marketing agency at your side, we deliver real added value – exclusively digital or in combination with analog communication.

Sounds good?

Anja Dörnke-Bartling

Senior Consultant, Strategy, Conception and Content

Online Marketing, that works

Based on your corporate, marketing or communication goals, we jointly develop a marketing strategy to address your target group along the customer journey. In doing so, we play out the full range of digital possibilities: Website optimization for search engines (SEO), Google Ads (SEA) and social media campaigns with organic and paid content. In addition, we realize your virtual or hybrid events and bring showrooms, meeting rooms and stages to digital life.

Customer Experience Journey

Which path does a potential customer take before deciding on your company, your products, your services? This question is at the beginning of our considerations. The answer determines the design of the measures and follows the goal of offering the potential customer positive user experience and real added value.

KPIs in view

As an agency with a digital experience, we know that developing the measures alone is not enough. It’s not just a matter of implementing them, but of continuously analyzing whether the measures are performing as expected and achieving the desired success. Traffic, contacts, registrations, page impressions, cost per click, views or leads – the KPIs you specify are the factors that guide us.

Content Marketing

No professional online marketing strategy works without good content. The goal is to stand out from other providers and to convince in the World Wide Web with value-added stories and information. As an agency, we support you both in creating high-quality content for various channels and in optimizing your website for search engines – across all industries.

When added value moves to the fore and products play along in the background as problem solvers, customers associate companies and brands with positive experiences. B. Braun Germany offers this added value, for example, with its website on the subject of malnutrition. Anyone suffering from unwanted weight loss due to a disease such as cancer, renal insufficiency or short bowel syndrome can regain quality of life with the help of targeted nutrition therapy. With recipes, tips and experience reports from patients, knowledge is shared in a simple way with those affected – true to the company’s philosophy of “Sharing Expertise”.

Web Design

Professional websites,online shops, configurators and apps make an impact through valuable content in responsive, intuitive designs. You set the task, we develop the idea and implement it – with everything that goes with it.

Paul & Co. commissioned us with an employer branding campaign for a strong employer performance. The new online career portal was the heart of the marketing measures.

Search engine marketing (seo + sea)

Mockup Website Nutrition in Corona von B. Braun

Successful search engine marketing supports the visibility of your website and is thus an essential component of successful online marketing. In this way, you can stand out from the multitude of offers and be placed at the top of search queries via Google and Co. The key questions are “What is your target audience interested in?” followed by “How do they search?” The answers determine the content of your website. With our SEO and SEA expertise, we help you stand out from the crowd and be found by your target group.

All website texts we create for B. Braun’s global presence are optimized for pre-defined keywords and provide users with exactly the results they are looking for in response to their questions.

Social Media Marketing

To reach your target audience, we carefully examine which channel those who should receive your message are on and how these messages can best be communicated. Text or video posts, reels or animated graphics – we create the content your target group wants to consume, manage your social media campaigns and take care of the entire community management.

For our client proFagus®, we’ve been posting across channels and interacting with their BBQ-loving community for years.

Social-Media

Virtual Events

You want spaces and content for people, brands and their messages? We deliver it: virtually or in a hybrid model, to address employees or complex target groups, for clients of different sizes and industries – strategically, cross-media and completely from one source.

For TECHNOFORM, we developed a virtual world that enables employees and customers worldwide to interact with each other. The virtual terrain presents the company in its complexity and forms the basis for designing international events without physical contact. Letʼs talk solutions – on stages, in showrooms and meeting rooms.

E-Commerce

Webshops and shopping ads do not only live on the quality of the offered products. Design, usability, and targeted advertising also make up a successful online marketing mix. We design, text, and optimize your online shop according to your needs.

Long awaited, it is finally here: the proFagus® online shop! As a supplement to the advertising measures in B2B and social media communication B2C, we have launched a web shop for barbecue enthusiasts and all those who want to become one. In addition to the barbecue charcoal classic Der Sommer Hit, you can also find various barbecue lighters, barbecue sets and practical merch.

Anja Dörnke-Bartling

Senior Consultant, Strategy, Conception and Content