Sharing ambitions. Networking knowledge. Implementing strategies together. For B. Braun – one of the leading system providers on the healthcare market – we develop content concepts, create and implement external and internal communication measures. At Product Launches, we cover the entire range from print and web, photography, moving images and 3D to events, trade fairs and apps. In order to optimise internal communication, we develop and maintain the internal download portal, presentation material, congress concepts, explanatory films and e-learning for global training courses.
Digital marketing with added value: Data portals, apps and e-learning offer more transparency, more security, more up-to-dateness, more effectiveness and possibilities for intelligent networking.
To turn new products into success stories, the story has to be convincing from the very beginning. Together with the global marketing and sales organization of B. Braun’s Hospital Care division, we are developing integrated, cross-media launch packages for local markets. Our work includes conception and creative design in all media.
The authentic interaction between people and products in a clinical environment.
Via webcast, the Hospital Care division informs its marketing and sales staff in all parts of the world about new products and strategies, company figures and goals at the same time. In the style of a 30 to 60-minute television magazine, international success stories, reports, interviews and studio contributions alternate. The company honored the format with the B. Braun Innovation Award.
The conception, design and realisation of trade fairs and conferences is all about communication, interaction and experience.
To mark the 150th anniversary of Aesculap, we developed a jubilee journal and an image film that focuses on the company’s core competencies: Improve people’s health and lives around the world with innovative solutions.
On the virtual career day of B. Braun’s Aesculap division, we produced 15 to 30-minute films in which experts presented their professions. This gave the applicants an authentic insight into the company.
In order to guide visitors virtually through a hospital and familiarize them with B. Braun products, we designed and implemented a 3D tour.